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Aramark UK opens ‘Europe’s first automated theme park convenience store’

18th Jun 2024 - 05:00
Aramark UK opens ‘Europe’s first automated theme park convenience store’
Aramark UK has unveiled DUPLO Coffee Co, its frictionless coffee and convenience store located within the Legoland Windsor Resort.

Situated in the DUPLO Valley region of the park, DUPLO Coffee Co provides guests with a frictionless shopping experience, ‘transforming’ the way they can enjoy their visit. By partnering with Zippin Aramark has effectively eliminated wait times.   

At DUPLO Coffee Co, guests can select their choice of drinks and snacks and be automatically billed for their purchases as they exit the store in under two minutes. Aramark hospitality staff will be on-site, to support guests if required.

The store offers a wide array of items, including freshly made Costa coffee integrated into the wider payment experience, a variety of cold drinks, cakes, cookies and sweets as well as a selection of healthy snacking products.

Helen Milligan-Smith, chief executive of Aramark UK commented: "We are committed to elevating the customer experience. Partnering with Zippin to launch DUPLO Coffee Co represents an exciting milestone in entertainment hospitality.

“The adoption of this autonomous approach helps meet the needs of guests who want to make the most of their visit to the theme park. Providing flexible food & drink options with ease and efficiency means guests can do just that - focus on making memories with their loved ones across Legoland Windsor Resort. We look forward to seeing how visitors respond to this new format."

Written by
Edward Waddell