The bakery supplier recognises the growing need for manufacturers to take action to lead positive change and has set out a roadmap for putting sustainability front and centre of its business objectives.
Délifrance has announced it plans to only use 100% recyclable packaging by the end of 2025. The sustainability project has three main pillars, including:
- Reduce: Adapting product and packaging sizes to reduce the impact of transport.
- Recycle: Actively switch from plastic to cardboard (or paper-based material).
- Reuse: Foster the use of recycled materials and increase reusable packaging within the Délifrance supply chain.
Stéphanie Brillouet, marketing director for Northern Europe and North America at Délifrance, said: “We know how much of a challenge packaging sustainability is for the food industry. We are also mindful of changing consumer expectations.
“While the pandemic saw consumers preference to buy products with packaging for hygiene reasons, there is a grave reluctance to make single-use plastic firm fixture in the longer term.
“Meeting these expectations and minimising our waste footprint is at the heart of our sustainability vision and the work we’re doing with our customers. The continuous innovation in packaging means we can now offer more practical alternatives.”
Délifrance said 98% of their packaging is recyclable and 83% of their packaging is based on recycled materials.