Bartlett Mitchell and 3663 Foodservice join forces in sustainability drive

The campaign, which starts on 6 October, is being launched in around 50 sites, and is set to reach more than 15,000 consumers. It will feature "Wheel-free Wednesdays" which will form part of its Freewheeling campaign designed to encourage both sites and consumers to reduce the number of vehicles on the road. The company will be encouraging consumers at site level to reduce vehicle usage on Wednesdays in favour of cycling, walking or using public transport. To assist the campaign, the companies will change their delivery schedules to reduce the number of deliveries the company makes to its sites. The campaign will include all suppliers who maintain regular deliveries to the company. Andy Kemp, part of the group sales team at 3663 confirmed the Bartlett Mitchell free-wheeling campaign is a first for the industry stating: "Our leadership in the field of sustainability has allowed us to give Bartlett Mitchell the necessary support and advice to put this campaign into action and broaden the scope of the programme to include all other suppliers who do multiple site deliveries during the week."