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Bidfood launches ‘industry first’ Interactive Care Home

18th Apr 2024 - 07:00
Bidfood launches ‘industry first’ Interactive Care Home
With care homes across the UK facing staff shortages and skill challenges, wholesaler Bidfood has provided an all-in-one immersive support platform through the launch of its Interactive Care Home.

There are over 16,000 care homes in the UK, most of which are operating with tight budgets, rising food costs and limited resources.

This digital initiative spotlights innovation and solutions for the six key areas found in UK care homes, empowering Bidfood’s customers to navigate challenges and thrive. The six key areas include: the kitchen, office, dining room, lounge, bedroom and garden.  

Bidfood’s Interactive Care Home has been designed to demonstrate how the wholesaler’s services, expertise and relevant ranges integrate within a care home, all in one place. Users can explore each room, watching a range of videos where one of Bidfood’s experts will offer their professional advice on various areas including nutrition and creating innovative dishes.  

With over 75 interactive elements to discover, users are also able to access support tools on specialist diets, product guides and increase their knowledge via Bidfood’s free e-learning site, Caterers Campus.

Gavin Squires, business development controller for education & healthcare, said: “We are thrilled to have launched this latest campaign for the sector. Our aspiration is for this platform to become the go-to industry source, where all care homes can access a comprehensive overview of the support readily available for their care home from Bidfood.

“We aim for it to be a place for thought leadership, product innovation, and trailblazing content. The Interactive Care Home has been developed to become an integral tool for our customers as well as an innovative showcase to all care homes.”

To enter The Interactive Care Home, simply click here:  

Written by
Edward Waddell