Brakes says that ‘Get Set Supply!’ is set to be the ‘most comprehensive support programme’ for smaller suppliers entering the wholesale market.
Following an online application process, around 12 shortlisted companies will be invited to a quarterly innovation session attended by customers and key procurement contacts. Successful suppliers will be selected to have their products listed.
Paul Nieduszynski, chief executive of Sysco GB, said: “It can sometimes be daunting for small suppliers to try to get into large businesses and, once there, to be successful. We want to demystify the process and provide support for around 25 new suppliers every year, giving them the opportunity to start supplying Britain’s foodservice market in a sustainable way that can grow with their business.
"We know that there are some great products out there and we want to help those companies tell their story. Our programme will be a real incubator for talent and, as part of the world’s leading foodservice wholesaler, who knows where it will take them.”