Companies such as Heinz, Nestlé Professional, Arla Pro, Callebaut and Unilever Foodservice are offering videos, recipe inspiration, products and content for operators – both those who have continued to trade during lockdown and those planning to re-open soon.
The online event is part of the company’s ‘Stronger With Brakes’ initiative and will run from July 15th until August 21st.
Those operators who already have a Brakes account will have the added advantage of being able to buy products directly off the page and get details of all the latest promotions available to them.
After accessing the event ‘hub’ - which contains a virtual map detailing the various supplier stands – visitors click on a stand to take them to the page that introduces that brand, gives details of the available content, and highlights any relevant products and promotions.
The content - such as video, product information or recipes - is tabbed by category, and icons show for which sectors the content is relevant.
Operators are encouraged to visit the event as often as they like as the event hub will be updated on a regular basis.
The full list of brands participating is: Arla Pro; Callebaut; Heinz; McCain; Nestlé Professional; Unilever Foodservice (Hellmann's & Walls); Brakes Care; Dr. Oetker Professional; Ferrero; Mademoiselle Desserts; Pladis; Premier Foods; Twinings; Finsbury Foods; Froneri; Innovate Food; Big Al’s; The Meatless Farm; Haagen Dazs; Love Taste; Vegware.
Existing Brakes customers will be invited to the event, everyone else should visit the event home page: www.brake.co.uk/virtual-food-event