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Brakes wins MSC Foodservice Wholesaler of the Year

13th Oct 2021 - 06:00
A focus on provenance and the largest range of MSC products saw Brakes and fellow Sysco company, M&J Seafood, walk away with the Marine Stewardship Council (MSC) Foodservice Wholesaler of the Year award for the eight consecutive year.

Brakes and M&J Seafood already have the largest MSC range in wholesale, but the companies are continuing to grow the category, with three new hoki fillet products, a cod fillet and a fish cake, all recently added.

In a joint statement Charlotte Howkins, Brakes’ fish and seafood category manager and Sarah Phillips, senior category manager at M&J Seafood, said: “Combining M&J’s seafood expertise and Brakes’ foodservice knowledge gives customers access to a unique foodservice fish proposition.

“We know that customers want seafood products that meet sustainable, assured standards, particularly with growing consumer concerns over the environment. That’s why most of our seafood range now comes with certification (either MSC, MCS or ACS), with more than half produced to MSC standards.

“We’ve big plans to expand our MSC range, rigorously working with the MSC towards our common goal of safeguarding the future of our oceans, so watch this space.”

Written by
Edward Waddell