The Premier League football club has agreed a new partnership with B-Corp-certified and ethical water brand One Water. The B-Corp is a supplier of sustainable water products and advocates for global access to safe, clean water.
Since its launch in 2005, in partnership with The One Foundation it has raised over £30 million for clean water and sanitation projects around the world and changed the lives of more than five million people, mainly in sub-Saharan Africa.
Ian Spooner, brand director at One Water, commented: “We've been exploring new ways to share the One story and our approach to sustainability through strategic partnerships. In working with Brentford FC, we have found both a purpose-oriented, like-minded local partner and a doorway to new audiences through Premier League football.
“We're hugely excited about the partnership and look forward to working closely with them on their sustainability journey, raising additional funds for The One Foundation and helping Brentford fans ‘do One good thing’.”