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Brits consuming an extra 78m cups of coffee a day

25th Mar 2021 - 07:00
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Abstract
New research has revealed that more than half of Brits admit to drinking more coffee whilst working from home compared to before the Covid-19 pandemic.

According to the new findings by Coffee Direct, one in five Brits claim their caffeine consumption has increased.

The most common reasons for drinking more coffee at home include taking more breaks (62%), to help with stress (28%) and to increase motivation (27%).

Lewis Spencer, founder of Coffee Direct, said: “The way in which our lives have transformed in such a short space of time has heavily impacted our daily routines, which has seemingly resulted in an increasing number of cups of coffee.

“This trend is supported by a 96% uplift in online coffee orders since late March last year, across our entire range of freshly roasted coffee beans, including our filter, espresso, percolator and cafetiere lines.

“We’ve also seen a rise in orders for whole coffee beans, showing an increase in people keen to grind their own beans and make their coffee from scratch – perhaps because they have more time to do so now they’re working from home.”

Written by
Edward Waddell