Almost a quarter of Brits believe a date over breakfast or brunch helps to keep the atmosphere casual and one in ten prefer it to any other meal time for a date.
Paul Baker, founder of St Pierre, said: “This is great insight for key occasions. Valentine’s Day next year might be more about breakfast than a romantic evening meal – why not capitalise on that and review menus to suit?
“If almost half the nation are dating at breakfast or brunch, then there’s a missed opportunity in not elevating your menu to cater to these occasions. Savvy businesses will look for products that are versatile enough to deliver for breakfast, lunch, brunch or dinner.”
Two thirds of Brits surveyed believe that a first date should always include food with a quarter choosing to go on a date at a food festival.
According to St Pierre 86% of people enjoyed food together ‘virtually’ in some way over the past year and as many as 43% of Brits are spending more each week on their food shop in comparison to pre-pandemic.
St Pierre has developed a series of recipes based on the findings, to help inspire operators to embrace new trends.