19th Nov 2009 - 00:00
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Burton's Foods has today announced the official launch of its Out of Home Snacking division, which sees the company supply snacks to the foodservice industry.
The company owns and bakes brands such as Maryland cookies, Jammie Dodgers and Wagon Wheels, and bakes Cadbury's chocolate biscuits under license. These brands are now available in a range of formats specifically for the foodservice market that is worth approximately £80m. The product formats have been designed to meet the needs of key catering channels including hotels, business & industry, vending, pubs and travel & leisure outlets including in-flight and on board catering. Chris Bampton, business account manager for Burton's Foods, said: "We're extending the presence of Burton's portfolio of well known brands that consumers love to lead the field in quality Out of Home biscuits. We've developed and tailored our products specifically for the foodservice sector to enable us to capitalise on the growing out of home snacking market. "We've developed 'two-pack' formats of our Maryland cookies, Cadbury Chocolate Digestives and Shortcake. Containing just two biscuits, these are ideal as part of an in-room offering in hotels, served with hot drinks in cafes, pubs and restaurants or sold on trains and planes."