Balfe, co-founder and chef director of HOLM in Somerset and a former South West representative on the BBC’s Great British Menu, will lead Best in Season a monthly spotlight celebrating a hero British ingredient at its peak.
Each instalment will explore provenance, sustainability, flavour and practical application in a professional kitchen, delivered through blogs and video features filmed at HOLM’s open kitchen. The series will provide inspiration and practical guidance for chefs and clients across the business.
Balfe said: “I’m excited to be working with a caterer that’s so passionate about seasonality and provenance. Best in Season is all about celebrating great British ingredients at their peak and giving chefs the confidence to make the most of them. Houston & Hawkes’ commitment to responsible sourcing aligns closely with my own values, and I can’t wait to work with the team.”
He will also offer optional seasonal development experiences at HOLM, including foraging trips, supplier visits, workshops and stages. The partnership aims to champion British growers, producers and suppliers, while inspiring seasonal ingredients across Houston & Hawkes’ teams and clients.
David Steel, director of food at Houston & Hawkes, added: “Welcoming Nicholas on board brings real depth to our chef-led approach. His understanding of British seasonality will be invaluable to our teams, giving them the skills and confidence to develop their own approach.”