The service, set to roll out later this month, will provide CFBG’s suppliers with insights into group and member performance, trade customer purchasing behaviour and category trends - enabling more informed decision-making and stronger collaboration across the group.
The Caterfood Buying Group brings together independently run foodservice wholesalers from across the UK. By combining their purchasing power and providing access to an extensive product range, the group strengthens its members while allowing them to preserve the flexibility and customer focus of local businesses.
CFBG’s members include South Lincs Foodservice, Caterfood (SW), Elite Fine Foods, Nicol Hughes, Harvest, Thomas Ridley and Turner Price, with ambitions to grow its membership network in the near future.
Tom Workman, commercial director at CFBG, said: “We are excited to launch this new data service in partnership with TWC Group for our key suppliers. We want suppliers to access and utilise our members’ data to identify and unlock areas of sales growth for all parties.
“We know that harnessing supplier support via data sharing is critical to support our ambitious growth plans – this initiative is an important strategic step for us. Data is an essential tool for driving performance and unlocking opportunities, and this new service will provide our suppliers with the clarity and insight they and our members need to grow in this very competitive marketplace.”