Pennies enables customers to make safe, anonymous donations towards the businesses’ nominated charity, by either rounding-up or topping-up on their bill when paying by card.
Due to the Covid-19 pandemic it is estimated that as many as 600,000 people from the hospitality industry have lost their jobs to date.
Greg Mangham, founder and chief executive of Only a Pavement Away, said: “We know from the national lockdown that a number of hospitality workers got lost in the ether and became the new rough sleepers.
“Whilst a number of initiatives are in place, I believe we need to look at preventative solutions to long term destitution for our colleagues. Adopting the Pennies technology within your business is one way that we can achieve this.”
Since launching in October 2018 Only A Pavement Away has supported 77 people back into employment. Over the next three years the charity is hoping to help an additional 1,255 people from across the UK.
Alison Hutchinson, chief executive at Pennies, added: “Hospitality has always given significantly to support charities and the communities they serve and Pennies has become a popular way to do even more, enabling their customers to give a little but have an aggregated impact.
“By nominating to support Only a Pavement Away with Pennies, the sector can support colleagues and others who have fallen on desperately hard times, exacerbated by coronavirus.
“Pennies has now surpassed 100 million micro-donations and growing, and we invite a conversation to businesses who are considering a micro-giving option in-store, online or in-app.”