
Over the last 12 months Magic Breakfast has served 374,305 boxes of cereal, 9,573, 510 bagels and 1,616,077 crumpets. The charity offers a school breakfast to 300,000 children every morning working in hundreds of schools daily, with more school being added throughout 2025.
A spokesperson for Magic Breakfast said: “From over 20 years of experience, we’ve found that a ‘one size fits all’ breakfast product is not inclusive for the school or students.
“Our Magic Menu has been developed to include a variety of products based around different nutrition with varying levels of preparation which can be adapted by school needs. Our products are categorised into carbohydrates, protein and dairy and all our breakfast food meets School Food Standards in England and Scotland.”