The system, which serves as a cost-effective solution for businesses looking to combat the consumption of single-use cups, can now be adopted through a monthly subscription at a fee of £450.
As part of the subscription, businesses are provided with the necessary equipment to adopt the platform, including installation and full operational support.
In addition to 2,250 free serves per month, cup stocks are monitored by Circular&Co and automatically replaced for free, enabling businesses to focus on providing coffee.
The system requires one tap of a user’s card or phone on a dedicated TAP&REUSE terminal to link to the cup they are borrowing, avoiding the need for clunky apps.
By not requiring a deposit, the service is also free to use, but if customers don’t return the cup after seven days then they are charged £3 and subsequently own the cup. The balanced deterrent currently provides a typical return rate of 98%.
Dan Dicker, chief executive at Circular&Co, said: “With only 5% of hot beverages consumed in reusable cups, we desperately need a convenient alternative available at the point of coffee purchase.
“Our TAP&REUSE subscription is focused on simplicity for the customer, the barista and the business. Everything has been considered from the bottom-up to make the transition as straightforward as possible. Single-use elimination is happening.”
TAP&REUSE is already being successfully deployed across Europe and the UK. With the addition of a flat-rate monthly subscription, Circular&Co intends to support more businesses across all sectors bid a permanent farewell to waste culture.