CupLotto is the ‘brainchild’ of circular economy experts co-cr8 and technology pioneers Peasy. Entering CupLotto is quick and easy for individuals and businesses to get involved with.
Peter Goodwin, managing director and co-founder of co-cre8, said: "Paper cup recycling initiatives have been around for more than a decade yet the vast majority of consumers still don't know whether used paper cups can be recycled or have sufficient access to simple and easy to use cup collection units to recycle them.
"CupLotto will build on the success of our existing, proven collection system by being the first cup recycling campaign that financially incentivises consumers to put their used cup in the right bin.
“We are continually innovating in this space and not only see that intuitive collection systems, simple to follow processes and data harvesting are paramount, but also how all this dovetails with evolving consumer behaviour to boost capture rates and ultimately recycle more.”
Users simply scan the QR code on the participating bin panel, take a photo of their used paper cup and then deposit it in the collection bin. Although users can enter multiple times, the technology ensures that one deposited cup only counts as one entry.
David Landsberg, founder and chief executive of Peasy, added: "After our successful rollout of LitterLotto we wanted to proactively incentivise the recycling of problematic waste streams, the most abundant of which are used coffee cups.
“Co-cre8, with their vast experience in post-consumer materials, were the perfect fit to take exclusive rights of CupLotto through its existing Paper Cup Recycling service and it's established links with the coffee cup supply chain in both the UK & Europe.”