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Diners think light menu options are 'tasteless and expensive'

27th Jul 2012 - 16:24
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Abstract
More than half of consumers prefer healthy options when eating out of home, but just as many think these dishes are tasteless, unsatisfying and overpriced.

The World Menu Report from Unilever Food Solutions also revealed that 78% of consumers want to treat themselves out of home, but 53% often substitute part of a dish for a low-calorie option.

Tracey Rogers, managing director of Unilever Food Solutions, said: “Eating out should still be a treat for consumers when they want it to be and we don’t want to change this. Chefs have a lot of influence upon consumers’ diets, so it’s important that they understand their position and use their skills to add healthier twists to our favourite dishes.”

The launch of the World Menu Report follows Unilever Food Solutions’ ‘Ambu-lunch’ campaign, which encouraged chefs to slice just 24 calories from their dishes, inspired by its online Calorie Calculator, to help meet the government’s five billion calorie reduction target.

For more information on Unilever Food Solution’s World Menu Report and unique online Calorie Calculator, visit: www.unileverfoodsolutions.co.uk/yourmenu/seductivenutrition

Written by
PSC Team