The agreement, which represents the football club’s largest ever commercial agreement, will aim to improve the matchday experience with new menus and efficient service delivery technology.
As part of the agreement, Elior will make an investment to improve both front-of-house and back-of-house facilities. Elior will also focus on sourcing fresh Scottish produce by partnering with local businesses.
Elior will commence catering at the club this month ready for summer events and the start of the new football season. Dundee United is a William Hill Scottish Premiership football club and has been located at Tannadice Park since the club was founded in 1909.
Mark Cunningham, head of commercial at Dundee United Football Club, said: “We’re excited to be working with Elior on what is the club’s largest-ever commercial agreement. Their expertise in delivering exceptional catering at top venues makes them the ideal partner as we uplevel our matchday experience.
“From fresh, modern spaces to elevated food and drink offerings, including the return of Tennent’s to Tannadice, this collaboration marks a major step forward for the club and our supporters. It’s a transformational moment for hospitality at Dundee United.”
Elior operates high profile catering contracts across the B&I, health & care home, defence, education, stadia and heritage sectors. It aims to provide customers with a bespoke offer that focuses on great food, drink and customer service.
Craig Stewart, managing director stadia at Elior UK, added: “We are delighted to be embarking on this exciting partnership with Dundee United. Over the coming weeks and months, we’ll be collaborating with the club to develop a number of innovative food offers that will elevate the matchday experience. We’re committed to working closely with local suppliers to make the most of Scotland’s exceptional produce.”
This latest win strengthens Elior’s stadia portfolio across Scotland. Other stadia clients include Scottish Gas Murrayfield and Hibernian Football Club in Edinburgh as well as Rangers FC in Glasgow.