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Foodhub research reveals dessert as most popular takeaway of summer

6th Oct 2021 - 05:00
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Abstract
The Foodhub data shows that desserts overtook traditional fast food favourites including pizza, kebabs and curry in terms of takeaway popularity during the summer.

Almost one in ten Foodhub customers (8%) headed to the platform to order a dessert, proving more popular than almost all the usual iconic takeaway dishes. Dessert takeaway orders were the story of the summer with the UK recording almost double the number of dessert orders compared to the same period in 2020.

The Foodhub research reveals that the most popular dessert among Brits this summer was ice cream followed by doughnuts, cake, milkshakes and crepes.

Ardian Mula, chief executive of Foodhub, said: “It’s encouraging to see how much desserts grew in popularity over this summer. At Foodhub we have continuously added to our dessert offering, as we’ve seen an obvious increase in dessert takeaway orders since lockdown. 

“Desserts have become a real customer craze over recent months and our data shows it doesn’t seem to be slowing down anytime soon, even though summer is almost over, and people are getting ready to hunker down for autumn. It really is the takeaway food story of the year so far.”

Written by
Edward Waddell