Using mainly ‘pour over’ methods, the Brew Bar offers a ‘unique coffee experience’. With a longer brew time than extraction on an espresso machine, the flavour notes are more distinctive, allowing the coffee to be enjoyed in almost its purest form.
The additional brewing time also gives customers the opportunity to engage with the baristas and learn about the coffee they are about to enjoy – from its origin to coffee sensory and specific flavours.
Rob Fredrickson, managing director at Gather & Gather, said: “The Brew Bar is an incredible space that allows the university community to fully appreciate and enjoy the craft and optimum flavours of specialty coffee. Where else in London can you engage with enthusiastic and knowledgeable baristas over coffee in its geekiest form?
“We’re also delighted to continue our partnership with Well Grounded. This fantastic enterprise has already trained and introduced incredible talent to our teams and it’s great that we’re able to support entry to employment for the Camden community.
“At a time when hospitality has a recruitment crisis, this forward-thinking enterprise provides a tangible solution and together we will create opportunities for the next generation of baristas.”
Gather & Gather has committed that ten pence from every coffee sold will go back to Well Grounded to help fund its training programmes. Sustainability is high on the agenda at the Brew Bar, including initiatives to minimise the use of single-use cups.
Mike Rogers, interim chief executive at Well Grounded, added: “As Well Grounded celebrates five years of social impact in London’s specialty coffee industry, the time and trusted partnership with Gather & Gather to launch Brew Bar feel absolutely right.
“Working together we can empower the next generation of baristas into sustainable careers in an industry for which they display a real passion and commitment. Brew Bar represents a levelling up of how we provide support and services to transform lives through coffee in the capital – especially in our new home the Borough of Camden.”