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Gin maker launches Hospitality Cocktail to raise funds for industry charity

23rd Jul 2020 - 08:15
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hospitality action smeaton's gin
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Following its recent fundraising Hospitality Cocktail Competition, Bristol-based gin company Smeaton’s is looking to work with bars and restaurants across the UK to drive the new cocktail - the Hospitality - and has pledged to donate to Hospitality Action on behalf of venues that support it.

Brand-owner Michael Palij says: “Bars and restaurants embraced Smeaton’s Gin when we launched. Now it’s our turn to help and at this immensely challenging time for the ontrade, we are committed to supporting Hospitality Action - a charity which supports hospitality workers in times of hardship.”

Meme Toor, a gin competition judge and blogger, won Smeaton’s competition with a cocktail that draws inspiration from the classic Negroni. It impressed Smeaton’s Brand Ambassador (and cocktail competition aficionado) Alex Williams, who noted that Toor’s cocktail ‘tastes delicious, shines in the glass, and will offer bars an easily-replicable, relatable, value-added cocktail to offer their patrons returning from lockdown’.

Giuliana Vittiglio, Hospitality Action says: "As restaurants, bars and hotels slowly begin to re-open we’re working hard to protect the wellbeing of hospitality people, providing financial and emotional support for all those who are going through a hard time.

“With so much uncertainty we’re reliant on all those who fundraise on our behalf and I’d like to offer my heartfelt thanks to Smeaton’s for their marvellous cocktail and on-going assistance.”

Bars and restaurants that want to support Hospitality Action by serving the Hospitality cocktail should contact Smeaton’s directly: info@smeatons-gin.com.

And you can also help the charity when you mix the Hospitality cocktail at home, as Smeaton’s has additionally promised to donate £5 to Hospitality Action for every bottle of gin sold through its website www.smeatons-gin.com.

 

Written by
David Foad