CoolBrands are chosen by members of the British public and an ‘Expert Council’ of celebrity judges and the entire selection process is independently administered by The Centre for Brand Analysis.
As the principle supplier of fresh duck to the UK foodservice market, Gressingham has invested heavily over the past year to encourage an additional half a million people to cook with duck.
Joining the likes of Apple, Virgin Atlantic, Bollinger and Pret A Manger, Gressingham is one of a select group of brands across 55 categories.
Stephen Cheliotis, chairman of the CoolBrands council, said: “It is a phenomenal result for Gressingham to have made this year’s CoolBrands list alongside the likes of Apple and Aston Martin. It’s not an obvious choice perhaps but both the influencers and public alike are clearly impressed by the brand’s provenance and quality.
“They have almost single-handedly been responsible for making duck a healthy alternative and stand-out against the usual options.”