Leon Mills, category mix manager for dressings at Unilever Food Solutions said: “We know it’s tough out there and we see how hard chefs are working to meet the demands of their business and their customers.
“In these challenging times, offering trusted brands is important. It’s not a time to serve products that aren’t up to scratch that could damage your business in the long run.
“We work in an industry where quality and taste matter and we’re passionate about getting this right. Hellmann’s Mayonnaise is the perfect sandwich accompaniment and if you’re not already adding it to your sandwich offering you could be missing out on a great profit opportunity with it ranking the highest favourite sauce for consumers to have in sandwiches.”
He said consumers were influenced by brands they recognised and it was no different when they chose where to eat.
“Top brands add credibility in the eyes of the consumer leading them to trust you more, with 73% of consumers stating they prefer Hellmann’s because of its taste.
“We’ve launched this competition because we believe that ‘taste’ remains at the heart of every dish and also to support the greatest of British traditions – the sandwich.
Celebrating the 250th anniversary of the sandwich this year, we are challenging the modern day sandwich shop to shout about the great offer they have.
“Anyone can make a sandwich, but it takes imagination, flair and a passion for quality and great flavours to get it right, so, get creative.
To enter:
1. Check out the terms and conditions and register your details at www.unileverfoodsolutions.co.uk/hellmannschampion to receive your free Hellmann’s Challenge POS
2. Create two inspired sandwiches using Hellmann’s Mayonnaise
3. Put them on sale in your outlet
4. Let your customers choose their favourite
5. Send in your winning recipe and you could be crowned 2012 Hellman’s Sandwich Champion.
Visit www.unileverfoodsolutions.co.uk/hellmannschampion.