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HelloFresh reveals Britain’s favourite pasta

25th Oct 2021 - 08:41
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Abstract
In celebration of World Pasta Day (25 October) meal box company HelloFresh has concluded that Britain’s favourite pasta is lasagne with over 57,000 monthly searchers, closely followed by spaghetti in second and rigatoni in third.

Analysing the average number of searches per month for each type of pasta, the data revealed that there was a 4,200% increase in people searching for lasagne pockets. Other popular queries included how much spaghetti to make per person, how to make orzo and tagliatelle carbonara. 

Monthly search volume of pasta types:

  • Lasagne= 57,000
  • Spaghetti= 47,000
  • Rigatoni= 35,000
  • Orzo= 34,000
  • Cannelloni= 31,000
  • Linguine= 30,000
  • Tagliatelle= 30,000
  • Fettuccine= 27,000
  • Tortellini= 27,000
  • Ravioli= 24,000

Mini Morley, recipe development manager at HelloFresh, said: “We know pasta is a popular meal here in the UK, and it’s no surprise that lasagne was high on the list. This warm, hearty dish is perfect for families and those wanting to make meals to last a few nights.

“Our data shows that people are certainly experimenting with flavours in lasagnes. With searches for different ingredients growing in popularity, especially the inclusion of lots of vegetables, we recommend adding plenty of greens including spinach, courgettes and asparagus to make a UK favourite healthier.”

Written by
Edward Waddell