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IFE partners with The Vegan Society

5th Feb 2021 - 07:00
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The International Food & Drink Event (IFE) has announced it will join forces with The Vegan Society to launch a plant-based food and drink section to the 2022 edition of the show.

The Vegan Society will be able to showcase products, provide tastings and network with buyers who are searching for ‘unique’ plant-based products for their business. 

Ericka Durgahee, business development marketing manager at The Vegan Society, said: “IFE is the UK’s leading food and drink trade exhibition, and The Vegan Society will be there next March with many of our Vegan Trademark holders.

“We’ll be helping brands to highlight their vegan product labelling in the ever-growing market. If you’re an existing client of The Vegan Trademark, you can benefit from enhanced promotional opportunities at IFE22, so get in touch with them today.”

Veganuary 2021 reported its highest ever participation numbers, with 582,538 people from over 200 countries taking part.

Nicola Woods, event manager at IFE 2022, added: “Consumers are more aware than ever of the origins of their food and its environmental impact, as fresh ingredients, home-cooking and buying local become more prevalent than ever, and we wanted to reflect that shift on the show floor.

“As always, the show is striving to respond to consumer trends and to cater for tomorrow’s supermarket shelves and restaurant menus.”

IFE 2022 will take place from 28 February-2 March at ExCeL London. To find out more visit: https://www.ife.co.uk/.  

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Written by
Edward Waddell