The pledge encourages retailers, public sector caterers, hospitality providers, and households to make small, manageable changes to their buying habits, opting for seasonal British ingredients wherever possible.
Love British Food says this approach can have a ripple effect – boosting food security, strengthening local supply chains, and safeguarding high welfare and environmental standards.
Industry companies backing the pledge include the campaign’s partners Bon Culina, Brakes, Fresh Direct and Glebe Farm. Collectively, they are calling on their networks to play an active role in ensuring that British farmers’ produce reaches more plates across the UK.
Alexia Robinson, Founder of Love British Food, commented: “Supporting British food doesn’t have to be an all-or-nothing approach. By encouraging businesses and home cooks – to take one simple step with their food choices, we can make a lasting difference to the resilience of our food system.”
For more information visit: www.lovebritishfood.co.uk.