James, who will take up his post on 1 June 2021, was previously senior relationship manager at the Institute of Directors (IOD). He brings with him 20 years’ experience in customer and client-focused roles in the membership, health and fitness sectors.
He commented: “I am delighted to be appointed head of membership for the Institute of Hospitality. Working for such a prestigious organisation is exciting. This is an organisation that wants to make a real difference to all professionals within the hospitality sector. It is a key position, especially during this period of industry recovery.
“My aim is to ensure that all members are represented, supported, and connected with each other, to build an even stronger engaging community within the UK, Europe and overseas. I am looking forward to collaborating with the team and assisting our members, who are the heartbeat of the Institute.”
James will be responsible for developing and managing the Institute’s strategies and campaigns to retain and grow its 12,500-strong membership in the UK and globally.
Robert Richardson FIH, chief executive of the Institute of Hospitality, added: “Growing our membership of talented hospitality professionals is a core strategy to ensure that the Institute of Hospitality meets the future needs of the industry and delivers on its commitment to its members.”