1st May 2026 - 04:00
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Abstract
History was made in London’s Chelsea Town Hall on 26th April when 440.58 metres of the Italian dessert tiramisù was made.
More than 100 Italian chefs used 800 litres of premium Illy coffee, over 152,000 Savoiardi biscuits and 19,000 eggs. This beat the previous Guinness World Record of 273 metres.
Katie Colvin, marketing director at illy UK & Ireland, said: “At illy, our Italian heritage and the quality of our coffee is at the heart of everything we do, so being involved felt very special, celebrating delicious creativity on a remarkable scale in London.”
Five Fun Friday Food Facts about tiramisù:
- The tiramisù industry was valued at about $1.85 billion in 2025, showing how commercially important this dessert has become worldwide.
- In the UK, tiramisù regularly ranks among the top ten chilled desserts sold in major supermarkets, competing with cheesecakes and chocolate puddings in ready-to-eat categories.
- Tiramisù makes up about 12% of the global dessert market (2025) and is projected to reach 15% by 2033.
- In Italy, tiramisù orders increased by 75% in just one year (2017–2018) on delivery platforms, making it the most ordered dessert.
- The tiramisù segment in the UK is worth around £30 million annually, with demand growing by about 11.4% year-on-year.
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