18th Dec 2015 - 09:15
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National wholesaler JJ Food Service has become an associate member of the National Federation of Fish Friers (NFFF) as it accelerates its move into the fish & chip shop market.
JJ’s chief products officer Ali Guvemli, said: “We are delighted to have the backing of the NFFF in highlighting our offer to fish & chip shops – we cover the total shopping basket including a wide range of Frozen at Sea fish and seafood lines, packaging, condiments, soft drinks and other fish & chip shop essentials at competitive and consistent prices.”
To support its move into the fish and chip market, JJ has invested into a trade marketing campaign to highlight new products and promotions to customers throughout 2016.
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