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Lamb Weston's Dukes of Chippingdom campaign wins double at B2B Marketing Awards

2nd Dec 2020 - 07:00
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Potato specialist Lamb Weston, supported by Art of the Possible Agency and WAA, won gold in the ‘Campaign of the Year’ award and 'Best Product Launch Campaign' for its Dukes of Chippingdom promotion.

The Dukes of Chippingdom chips have been endorsed by the Craft Guild of Chefs and by Red Tractor.

Andrea Deutschmanek, country marketing manager for the UK & ROI at Lamb Weston, said: “This has a strange and challenging year for everyone in our industry and to win this award is a real boost for the team.

“A fitting reward for a lot of work and devotion to the cause. It’s shown that, even when pitched against some of the largest brands in the world, our efforts can make a difference.”

Lamb Weston’s entry impressed judges with its ‘dedication and passion’. The Dukes of Chippingdom campaign won after delivering a campaign to the correct target audience using the right tone of voice and correct branding throughout.

Kat Patterson, managing director of Art of the Possible, added: “We are so proud to be working with a brand such as Lamb Weston; they really do have the passion and commitment to see a project through and we are thrilled to bits to have not only won the Best Product Launch Campaign award, but the Grand Prix: Campaign of the Year award too. Unbelievable!”

Written by
Edward Waddell