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Little Chef launches 11 takeaway express sites after “heavy investment”

30th Jul 2012 - 09:53
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Abstract
Roadside restaurant chain Little Chef is today launching a dedicated takeaway service called “Little Chef Express” at 11 new sites across the UK.

Little Chef says it has invested heavily in the new Express sites, which the company hopes will help bring consistency to the brand.

An additional 12 restaurants across Britain will also serve the takeaway option, co-existing alongside Little Chef’s traditional dine in space.

The Express menu includes bean to cup barista coffee, tea and Cadbury’s hot chocolate, soft drinks and a range of meal deals including a breakfast bap and regular hot drink for £2.69 and a muffin and regular hot drink for £2.69 – all to takeaway.

Graham Sims, chairman of Little Chef said: “The birth of Little Chef Express marks a radical move away from the historic ‘sit down and dine’ option for which Little Chef became famous. Today we will break that historic mould by offering customers quality food quickly via our Little Chef Express restaurants.”

There are now 101 Little Chef restaurants across the country serving over seven million customers. Next year sees Little Chef celebrate 55 years in the restaurant trade.

Written by
PSC Team