Tom Rule has been promoted to managing director designate with Phil Roker, Vacherin’s current managing director, preparing to move into the role of chairman later in 2026.
Vacherin says it is good news for the business, its clients and people, who will benefit from Tom’s fresh ideas and perspectives whilst continuing to be supported by Phil’s knowledge and experience. Tom originally joined Vacherin in 2012 as operations manager, successfully progressing to operations director.
His contribution includes creating growth opportunities for Vacherin and its clients, such as overseeing the development of its successful central production kitchen ‘delivered-in’ business and driving forward its coffee culture.
Tom is also instrumental in a variety of Vacherin’s social, wellbeing and community initiatives, including last year’s successful Three Peaks Challenge for Luminary Charity.
Commenting on his new role, Tom said: “Vacherin is an incredible business with fantastic clients and people, and I’m thrilled and honoured to lead it into its exciting future.
“I’ve had a brilliant career journey with Vacherin so far, with great support and development opportunities that have brought me to this position. I look forward to working closely with Phil and the rest of the team as I settle into the role and we identify new opportunities for innovation and growth.”
Established in 2002, Vacherin became part of the CH&CO family in 2020 and more recently Compass Group UK & Ireland following its acquisition of CH&CO in 2024.