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Meatless Farm creates plant-based 'APM'

24th Jan 2023 - 05:00
Meat-alternative brand Meatless Farm created an 'APM', a twist on an ATM/cash machine, to dispense free vegetables and plant-based food to consumers in London.

The 'APM' was located at Boxpark in Shoreditch on Thursday 19th January between 9am and 6pm. Research revealed that 96% of Brits don’t know what constitutes a portion of vegetables. The research also found that 87% of people don’t eat their recommended five portions of fruit or vegetables a day.  

Morten Toft-Bech, founder and chief executive of Meatless Farm, said: “We’ve always been about encouraging meat eaters to eat more plants. Our products help people do that but there is also a bigger conversation to be had around British food culture. Meat still sits at the heart of most plates, simply because of availability and familiarity.

“Enjoying more plants as part of a healthy diet can have a huge impact on our health and the planet. This is why we’ve launched the world’s first 'APM'. We want to make it easy for people to flex the traditional meaty dishes they love and help people to eat more plants at a time when people are feeling the pinch.”

Written by
Edward Waddell