Sodexo Live! has provided matchday retail catering services to Millwall since 2012. Now, the partnership is expanding to deliver a comprehensive transformation of The Den’s premium spaces, starting this summer with The 1885 Club and Chairman’s Suite.
The new contract will see a reimagining of the club’s hospitality offering, utilising the expertise of Sodexo Live! to help redesign the spaces and packages on offer.
Mark Fairbrother, managing director at Millwall FC said: “Our partnership with Sodexo Live! represents much more than a commercial agreement – it’s a strategic decision aligned with our long-term vision for the club.
“Investing in the infrastructure of The Den, improving the quality and variety of food and drink, and enhancing the overall matchday environment are all vital parts of our commitment to delivering a better experience for all supporters. In Sodexo Live! we’ve found a partner who shares our ambition to deliver real quality both on and off the pitch.
“I’d like to personally thank all the staff who played a vital role in bringing this complex project to life – especially those who have worked tirelessly behind the scenes to make it happen. This is a major milestone for the club and an important step forward in creating a stadium experience we can all be proud of.”
The Den’s hospitality offering will be elevated through the creation of new suites, refreshed conferencing and event packages, an updated menu, and the integration of additional hospitality talent to deliver an enhanced food and beverage experience across the stadium.