Stabell brings a unique blend of commercial insight and seafood industry expertise to the role. In his most recent position as head of strategy and sustainability, he played a central role in shaping the NSC’s global sustainability agenda and market development strategies.
Speaking about his new role, Stabell said: “The UK is a very important market for Norwegian seafood. Together with my local colleague Bojana, my good colleagues at the NSC in Tromsø and the Norwegian exporters, I am looking forward to embarking on such an exciting assignment as this.
“It will be fun to create something together with strong and skilled players in both Norway and the UK. I’m fortunate to follow in the footsteps of accomplished professionals who have held this role over the past three terms. Their work has laid a strong foundation we can continue to build on.”
His tenure will begin with a series of initiatives, including an educational trip to Norway for UK hospitality stakeholders, followed by a roundtable event hosted by Seafood from Norway ambassador chef Michel Roux.
High on the agenda will be the NSC’s sponsorship of the National Fish & Chip Awards, celebrating outstanding businesses and individuals and spotlighting the long-standing collaboration between the UK’s iconic dish and Norway’s greatest export.