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Quorn joins FDF’s Action on Fibre campaign

16th Sep 2021 - 07:00
As part of the Food and Drink Federation's (FDF) new Action on Fibre campaign, Quorn has pledged to help ‘close the gap’ between fibre intakes and the dietary requirement by making high fibre diets more appealing for consumers.

According to a FDF survey only 9% of UK adults consume the recommended amount of dietary fibre a day. Quorn sees this as ‘concerning’ considering the ‘significant role’ fibre plays in disease prevention, weight regulation and overall health.

Quorn has pledged to:

  • To provide healthy vegan and vegetarian foods which support diets higher in fibre through their market-leading brands.
  • To work with partners to spread awareness, resources and advocacy which support the public to consume higher fibre foods and diets as a whole.
  • Through internal campaigns and training they will support their colleagues to incorporate more fibre into their diets at work.
  • Continue to expand their scientific research programme to develop the evidence-base of its benefits on human health.

Sam Blunt, commercial operations director at Quorn, said: “As a company, we are committed to ensuring our products are always high in nutritional value. With fibre being very important to the everyday diet, we are very proud to announce this commitment to ensure our products contain fibre making it easy for families to meet their daily recommended intake.”

Quorn’s unique ingredient, mycoprotein, which features in all Quorn branded products is naturally high in fibre.

Written by
Edward Waddell