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Retail inMotion joins forces with Lufthansa to create new airline catering concept

1st Jun 2021 - 05:00
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Economy class passengers on short and medium-haul flights will be able to purchase ‘fresh, sustainable and high quality’ food and beverage products from the ‘Onboard Delights’ menu, the airline’s new culinary programme.

Retail inMotion (RiM) collaborated with Lufthansa to identify, develop and select products for the culinary offer.

Björn Bosler, project manager of ‘Onboard Delights’ at Lufthansa Group, said: "With Retail in Motion, we have found the ideal partner for the practical implementation of our new Europa product in Economy Class. RiM guarantees perfect implementation from assortment compilation to logistics and guest billing for all hub airlines."

Lufthansa are now offering a range of products including sandwiches, salads and savory snacks all with sustainable packaging.

In addition to the falafel tahini salad, crunchy chicken bowl, and freshly made Bircher-muesli, which follow dean&david’s recipes, passengers can also purchase hot beverages from Dallmayr.

José Lirio Silva, head of onboard retail Europe for Retail inMotion, added: “Collaborating with Lufthansa to create a premium catering concept that allows passengers to select from a wide range of high-quality food and beverage products on board has been a rewarding experience.

“RiM appreciates the opportunity to support Lufthansa in implementing the new concept and building a best-in-class passenger experience by zooming in on quality and sustainability.”

Written by
Edward Waddell