During the season of giving, every £1 customer donation provides the equivalent of two hot meals, so once matched by Sainsbury’s, each £1 donated could help feed four people in need.
Sainsbury’s is working with FareShare and other charity partners across the UK to distribute donations to reach 12m families this Christmas.
Lindsay Boswell, chief executive at FareShare, said: “FareShare is very grateful for the enormous support we receive from Sainsbury’s and are delighted to partner on ‘Help Brighten a Million Christmases’ for the second year, with Sainsbury’s matching donations.
“Sainsbury’s customers showed great generosity last Christmas and throughout the year, donating the equivalent of 1,598,000 meals to FareShare through the Groceries Online campaign. As we head into winter, we know our charities are needing more support than ever to provide for people in our communities.”