It already has served and self-served locations live across colleges & universities, workplaces and NHS sites. With a commitment to responsible sourcing and sustainable practices the brand is also positioned to resonate with today’s conscious consumers.
Alongside the rebrand comes a new refreshed offer which includes hot and iced coffee menus, plant-based and dairy-free options as standard, and limited-edition seasonal flavours inspired by Nestlé’s confectionery brands.
With drinks carrying a competitive £3 RRP, operators and consumers can experience a premium offering at great value, aligned with today’s cost-conscious coffee drinkers. The UK now drinks more than 95 million cups of coffee every day, with the category projected to be worth £7 billion by 2030.
Key initiatives include the planting of 30,000 native trees in the Amazon basin, training 12,000 young people in sustainable farming in Honduras, and a target for 50% of coffee to be sourced through regenerative methods by 2030, in line with Nestlé’s Net Zero 2050 commitment.
Isabelle Fournier, head of beverages UK&I at Nestlé Professional, said: “Seattle’s Best Coffee is a brand with deep heritage, and we’re excited to bring it back to the UK at a time when demand for great coffee has never been higher.
“Our mission is simple: to make it easier for operators to serve consistently great coffee that customers love, wherever they are. The relaunch brings together everything that makes Seattle’s Best stand out: quality, value, simplicity, and vibrant, fun branding – all backed by Nestlé’s operational expertise and strong sustainability commitments.”
To celebrate, Nestlé Professional recently hosted an immersive Seattle’s Best Coffee inspired experience in London, complete with tastings, barista demos and sustainability showcases, giving foodservice professionals a first look at the new brand experience set to roll out nationwide.
Seattle’s Best Coffee is launching its next chapter through a partnership with US-founded sandwich brand Which Wich, set to open its newest store in Cardiff this December.
Rami Awada, managing director at Which Wich UK, added: “With shared roots in the US and a mutual commitment to flavour and value, this partnership marks an exciting step in our UK expansion. We’re looking forward to welcoming customers to enjoy the unbeatable combination of Which Wich sandwiches and Seattle’s Best Coffee.”
To find out more about Seatle’s Best Coffee, visit: https://www.nestleprofessional.co.uk/coffee/commercial-coffee-machines/seattles-best-coffee