In December 2020 Sodexo acquired a majority shareholding in Fooditude, one of London’s leading names in delivered-in workplace catering. The arrival of Fooditude is an ‘important step’ as Sodexo grows consumer-focused food services to support its mission to keep its clients’ happy, healthy and well-fed.
Fooditude’s on-trend menu options allows organsations to offer food as a benefit to entice employees back to workplaces. Food is ordered in advance via the Sodexo Twelve Pay app that provides a seamless ‘order-to-delivery’ experience.
Julie Ennis, chief executive of corporate services at Sodexo UK & Ireland, said: “Organisations are rethinking the way they work, reviewing their office footprints and the purpose of those spaces, so it is crucial we have the right flexible, digitally-powered food services to meet our clients’ and consumers’ needs.
"We see significant potential to establish and grow the business there, with clear benefits to our current clients as well as an offer that will help us grow our Ireland business and target new clients in the city’s fast-growing technology and media sectors.”
The Fooditude team will be preparing sustainably sourced and seasonal on-trend office catering that is delivered daily by the ‘dotty’ vans to clients in the Dublin area.
Typical lunchbox menus include sticky pomegranate chicken, toasted sesame root veg and smoked quinoa; green tea roast salmon with soba noodle kale salad; grilled smoky steak with black bean, cumin, and coriander red rice salad; sesame tamarind tofu with rice noodles and an aubergine caponata.
Fooditude co-owner and former chef Dean Kennett, added: “We have over 15 years of experience in bringing food and fun to the workplace. Our motto is ‘feed yourself happy’ because there’s nothing like a tasty meal to put a smile on everyone’s face – and we’re looking forward to putting a few smiles on faces in Dublin!”
During the Covid-19 pandemic the Fooditude team delivered 40,000 meals to vulnerable residents in Southwark.