To celebrate St Pierre’s National Brioche Day on May 14th, the ‘St Pierre Moments’ research has highlighted a number of key areas for the food and drink industry.
According to the research one in five Brits believe their ‘general conception of time’ has been altered by the Covid-19 pandemic and as a result 17% say their time keeping around mealtimes has shifted.
A quarter of UK adults are snacking more often during the day whilst 20% have abandoned ‘traditional’ mealtimes.
The shift in consumer behaviour around mealtime means shoppers are looking for more versatile products that can work for breakfast, lunch and dinner. As such, sales of St Pierre are up 52% year-on-year.
Paul Baker, founder of St Pierre Groupe, said: “This insight is useful for food and drink businesses and restaurants in particular – especially considering the current ‘two hour’ booking rules.
“The research reaffirms what we already suspected – that food has played a greater part in our day-to-day in the past year than it ever has before. In fact, 43% of Brits are spending more each week on their food shop now than pre-pandemic. But what’s even more interesting is what people are spending that money on.
“St Pierre products help to ‘make every day magnifique’ because, as this research shows, taking time to enjoy good food is a joy to be shared. We’ve got a host of new recipes for National Brioche Day to encourage people to make the most of living slower and get together with great food.”