The YouGov poll found that more than a third (38%) of people would go elsewhere if their usual shop didn’t have higher-welfare labelled British food options available. RSPCA Assured supported Back British Farming Day (10th September) by urging those who eat meat, fish, eggs or dairy to choose trusted higher-welfare labels.
Higher-welfare farming ensures that animals live free from unnecessary stress and suffering. It goes beyond minimum legal standards, provides enriched environments, space to move, access to veterinary care, freedom to express natural behaviours and more.
Charlotte Thomas, regional assessment manager at RSPCA Assured, said: “Every time you choose a product with a higher-welfare label, you help ensure farmed animals live better lives.
“With this one simple choice, you’re saying no to cages, no to fast-growing chickens, no to inadequate enrichment and bedding, no to routine antibiotic usage and more. You’re also protecting those British farmers who adhere to higher-welfare standards from unfair competition from cheaper, lower‑welfare imports.”