The research was conducted by JLA as part of its ‘Infection Insights’ campaign to raise standards across the industry.
According to the research 87.6% of Brits deem it important that a business has a good reputation for hygiene and infection control. The survey also found that 77% of the public are holding greater concerns for hygiene than a year previously due to the ongoing Covid-19 pandemic.
Ben Gujral, chief executive at JLA, said: “The events of the past year have laid bare the potential consequences for companies that do not demonstrate the highest standards in infection control, as well as the growth opportunities for organisations that do invest what is needed now to reassure worried customers.
“At a time where businesses across a range of industries need the continued loyalty of their customers more than ever before, it is crucial that they use the coming weeks to action all possible infection control measures to put their minds at ease.”