There were 582,538 people who signed up for Veganuary 2021, exceeding the 2021 target of 500,000. The 2021 participants came from 209 countries and territories around the world.
Some of the 2021 participants included:
- Henry Smith MP: “Veganuary has been enjoyable personally and I hope a much needed help to animal welfare and tackling climate change for all.”
- Guy Meakin, UK trading director at Pret: “I’m thrilled that we have been able to add a hot vegan item to our already robust vegan range which customers have gone crazy for this Veganuary.”
- Michael Hunter, managing director of Meatless Farm: “It’s been an incredible month for us and the plant-based category as a whole. We know that during the first two weeks of January our sales were up 111% year-on-year and we’re expecting to have seen this grow further towards the end of the month.”
Reflecting on the 2021 campaign, Toni Vernelli, head of communications at Veganuary, said: “With the link between animal farming, the climate crisis and global pandemics making headlines nearly every day, we expected Veganuary 2021 to be the biggest yet but it exceeded all of our expectations.
“We applaud everyone who took part and encourage them to continue eating vegan food as often as possible. And we’re grateful to all of the businesses embracing Veganuary and making it easier for more people to eat more plant-based food more often. Together we are making an enormous difference for animals, the planet and human health.”