These initiatives are designed to help operators maximise margins and stay ahead during the busy holiday period. Bidfood will be launching over 300 Christmas deals throughout November and December, offering value across its full seasonal portfolio.
Customers placing their Christmas pre-orders before 24th October 2025 will benefit from an exclusive 10% discount on nearly 100 selected festive lines. Those who order a minimum of six different products and at least 15 cases from the qualifying range will receive a £50 promo code to use on future purchases.
Bidfood’s customer loyalty programme, Safari Rewards, is rolling out its largest-ever prize draw giveaway. A total of six million Safari Points will be awarded, with one million points given to a single winner in each of six prize draws held across November and December.
To qualify, customers simply need to purchase any product from the Christmas Deals range during a qualifying period. All eligible free-trade Safari Rewards account holders will be automatically entered into the draw—one entry per account per draw, with the opportunity to qualify for all six.
Katie Sillars, head of commercial growth Initiatives at Bidfood, said: "We know the pressures our customers face during the busy festive season and understand that margins are tight, and time is critical.
“That’s why, this year, we’re giving customers the chance to secure 10% savings right now, lock in their stock early, and get rewarded like never before. We are delighted to be able to provide some truly fantastic offers from right across the range, helping chefs and operators win this Christmas.”
To find out more, take a look through Christmas Deals 2025 brochure.