Among the trade customers will be representatives from major players in the public and private healthcare and education sectors, along with the tourism and hospitality industry. The event is scheduled to take place next month on 11-12th March.
The Expo is a highlight of the year for Harlech which will showcase the range of products it supplies to restaurants, cafes and even Premiership giants as well as to schools and hospitals, museums and art galleries.
There are already 115 suppliers have booked their stands at the Expo including global giants of the food and drink industry like Kellogg's, Premier Foods, Nestle and Unilever.
Harlech Foodservice will also be showcasing their move into the fresh fruit and vegetable business at a hub at the centre of the exhibition hall at Venue Cymru which will also feature their new butchery offer and their own-brand Country Range of products.
Chris Gregson, commercial manager at Harlech Foodservice, said: "The Expo is a massive event for Harlech Foodservice. We have stepped up on our social media campaign with a countdown and 'sneak-peaks' of what customers can expect to see when they visit the show. I really don't want any of our amazing customers to miss this.
“Already customer registrations are up by 65% on last year’s record-breaking event. We had an attendance of 2,200 then and the way things are looking we're on course to be welcoming more than 3,000 customers across the two days.
"While we've always had a strong presence in hospitality, it's exciting to see an increasing number of local authorities, health boards and care home groups from across our area of operations confirming their attendance and helping us to grow into a truly year-round business.”
The Expo is a key event for Harlech which is two years into a three-year £6 million expansion plan which has already created over 100 new jobs taking the workforce to 250 and doubled the size of its transport fleet to over 90 vehicles which deliver up to 5,000 product lines to its private and public sector customers.
For more on Harlech Foodservice go to https://www.harlech.co.uk/