This partnership will mean William Grant & Sons’ UK portfolio of premium brands including Grant’s, Piper-Heidsieck, Glenfiddich, Hendrick’s, Sailor Jerry and Zubrowka will have exclusive pouring rights at all Rugby World Cup 2015 stadiums.
During Rugby World Cup 2015, William Grant & Sons brands will be undertaking a range of activities to engage fans and will be offering once in a lifetime opportunities to attend matches.
Gary Keogh, marketing director, William Grant & Sons UK said: “We are incredibly excited about our association with Rugby World Cup 2015.
“This tournament is one of the world’s greatest sporting events and we’re looking forward to engaging millions of rugby fans with our portfolio of brands in and around match venues, at a bar or at home.”