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Brakes unveils range of vegan desserts

12th Jan 2022 - 05:00
Foodservice supplier Brakes has launched a new range of traditional vegan desserts aimed at helping operators capitalise on the increasing demand for vegan products out of home.

The new range of British-made classic hot pudding desserts, including syrup sponge pudding, raspberry jam pudding and sticky toffee pudding, have been ‘reimagined’ to be suitable for vegans.

Recent research found that while consumers increasingly want vegan products, they also want familiar, nostalgic comfort food, a trend which has been driven by the Covid-19 pandemic.

Matt Lake, Brakes’ senior product development manager – innovation lead, said: “We’ve developed a fantastic range of puddings, which taste out of this world. While we recognise the huge, and increasing, importance of the vegan sector, first and foremost our products must be at least as good as traditional alternatives. These puddings do not disappoint.

“The growth in vegan products has been exponential and it shows no signs of stopping. It’s important, particularly in these difficult times, that we help our customers to capitalise on as many opportunities as possible and having a range that exceeds expectations of vegans and non-vegans alike is an important part of that.”

Brakes has also launched a free webinar as part of the Virtual Winter Food Festival.

Written by
Edward Waddell