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Donut Worry Be Happy starts new bites range

14th Jun 2022 - 04:00
With bite sized desserts still dubbed as ‘one of the industry’s hottest trends’, Premium Belgian doughnut brand Donut Worry Be Happy is tapping into this market with the launch of Bites.

There are 6 flavours including Apricotty, Caramba, Crazelnut, Specullicious, Very Berry and White Chocolate. Coated in a light dusting of icing sugar, each bite contains 100% natural colours and flavours and is packed with sustainable, high-quality ingredients.

Each bite can be defrosted within 90 minutes and is targeted at all age groups. Ideal for cross selling alongside other growing categories such as tea and coffee, these products are also suitable for vegetarians.

Rebecca Dunning, trade marketing manager for La Lorraine Bakery Group, said: “These new products offer so many opportunities for caterers to drive sales and increase margins and can really add value to any dessert or snack/treat offering. They are also the ideal pick me up - whether it be a mid-morning sweet treat or an indulgent on the go snack after work.

“The feedback on the new Bites range so far has been phenomenal. In fact, consumers are even more excited about the bites (83%) than they are about doughnuts (80%). This is encouraging to see, and I have no doubt that these sweet treats will be a huge hit within the industry.”

Written by
Edward Waddell